Eat That Frog: 7 Powerful Lessons to Beat Procrastination and Get More Done
Let’s be real—
We’ve all stared at a long to-do list and thought, “Where do I even begin?”
Emails. Meetings. Cleaning the kitchen. That one scary task you keep avoiding…
Brian Tracy, author of the best-selling book Eat That Frog, has an answer that’s weirdly brilliant:
“If you have to eat a live frog, do it first thing in the morning.”
Now, he’s not asking you to actually eat frogs. 🐸
The "frog" is your most important and often most dreaded task—the one that, if completed, will have the biggest impact on your day.
And that’s just the start. In this post, I’m breaking down the top lessons from Eat That Frog, so you can stop procrastinating, start doing, and take back control of your time and energy.
🎯 Lesson 1: Identify Your Frog
The frog is that big, uncomfortable, high-impact task you tend to avoid. It’s the phone call you keep putting off, the report you haven’t written, the workout you skipped—but it matters.
ACTION:
Every morning, ask yourself:
👉 “What’s the one task that will move my life or work forward the most?”
Now do that first.
📝 Lesson 2: Use the ABCDE Method to Prioritise
Here’s a simple way to sort through your to-do list:
A – Must Do (your frog!)
B – Should Do (important but not urgent)
C – Nice to Do (optional)
D – Delegate (someone else can do it)
E – Eliminate (pointless or distracting)
This method stops you from getting stuck in busywork and helps you focus on what matters.
🧠 Lesson 3: Apply the 80/20 Rule
Also called the Pareto Principle, this rule says that 80% of your results come from just 20% of your actions.
ACTION:
Find your 20%.
Do more of those high-impact tasks. Ignore the fluff.
⏳ Lesson 4: Practice Creative Procrastination
You don’t need to stop procrastinating completely—you just need to be strategic about what you ignore.
Procrastinate on the tasks that don’t move the needle.
Save your energy for what truly matters.
📆 Lesson 5: Plan Every Day in Advance
Five minutes of planning can save you hours of wasted effort.
Plan your day the night before and highlight your frog for the next day.
No more starting your day scrolling Instagram.
🧩 Lesson 6: Slice the Frog Into Salami
Big tasks can feel overwhelming.
Break them down into bite-sized steps—a technique Tracy calls the “Salami Slice”.
✅ One small step at a time.
✅ Less pressure.
✅ More momentum.
⚡ Lesson 7: Build a Sense of Urgency
High achievers have this inner fire to get things done now.
They don’t wait for the perfect time—they take action and adjust as they go.
Build your momentum, and success will follow.
🙌 Final Thoughts: Your Time is Your Power
You don’t need more time. You need to use your time better.
Eat That Frog is a mindset shift.
It’s about doing the hard thing first. Prioritizing what matters. Building habits that last.
Whether you're a busy parent, entrepreneur, student, or someone just trying to level up—this book is a powerful tool in your growth journey.
Now… what’s your frog?
Let’s Giddy Up and get it done.
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